Anticipating Trends

Every year, over a thousand new products are developed in our design offices by our more than one hundred designers, creators, and prototype developers. All departments are committed to deliver products that surpass customers’ expectations. Thanks to our ability to anticipate trends, Alpagroup is known for creating bestsellers.

Market Experts

With millions of pieces of furniture sold every year, Alpagroup wants every home to be furnished with at least one of its creations. We carefully develop this intimate relationship with customers with our marketing and quality assurance teams that conduct surveys, point-of-sale visits, and consumer tests.

Innovative Products

With the advent of working from home, the resurgence of DIY projects, and an uptick in snacking habits, the needs and behaviors have changed, leading to new uses for furniture and a modified interior. Our responsiveness and wide range of cutting-edge products are a definite advantage for our customers.



Industrial Power

In each of our factories in France, Europe, and Asia, thousands of tons of wood, foam, fabric, and metal parts are made and assembled to manufacture millions of pieces of furniture every year. Our industrial strength is an integral part of Alpagroup’s success.

Striving for Excellence

Delivering customer satisfaction is Alpagroup’s prime ambition. To achieve this ambition, we use all types of human and technical resources, starting with continually optimised production plants. We are continuously investing in our production systems to stay at the cutting-edge of technology and bring greater value to our customers. These investments, combined with our vertical integration strategy, guarantee autonomy and responsiveness, clear advantages for our customers in a changing market. Striving for excellence is a daily objective for each of Alpagroup’s subsidiary.

Responsible Industrial Group

Alpagroup has always been a committed and responsible actor in sustainable development, as demonstrated by its international certifications for social responsibility (including BSCI, SMETA, and IWAY). The company also offers numerous FSC-certified products (responsibly sourced wood from well-managed forests), recycles its wood waste and uses solar panels and biomass boilers on many of its plants.



Close to our clients

Leading furniture and renovation retailers already trust us to offer them exclusive designs and products in line with market trends. Agility and proximity are the pillars of Alpagroup’s approach as they ensure the company offers fast turnaround and design and merchandising expertise in a service tailored to each customer.

An ability to listen

We are committed to personalized service and to listening to our customers’ needs in order to exceed expectations, resolve any issues, and respond to questions.

Deliver around the world

Not only does Alpagroup have the capacity to deliver to thousands of points of sale all over the world, but our responsiveness, our powerful multi-modal solutions, and our personalized service for each customer make the company a benchmark in service quality.