Superior wood, laminate,
and vinyl flooring solutions

An expert in floor coverings, Alsaflooring officially became an independent division in 2022. Today, our 3 French flooring sites are both specialized and complementary. Alsaflooring manufactures 3 types of high-quality flooring in France: laminate, engineered wood and vinyl. 

As of today, the company preserves the family values handed down by founder Joseph Strub in 1972. Long-lasting, trust-based relationships with customers, suppliers and employees, rational resource management and industrial innovation to remain competitive and attractive are still at the heart of Alsaflooring's actions.

The company's commitment to quality floor coverings drives it to develop intelligent and thoughtful industrial machinery to manufacture high-performance products that not only meet industry standards, but also exceed customer expectations.

The Alsaflooring design team is always on the lookout for the latest trends, and constantly look for profiles, colors, and patterns that will appeal to the widest possible audience. The result is striking: elegant, urban or minimalist decors with an authentic, realistic look.